Sunday, June 26, 2022

For Fleet and Transport Professionals

Auto Marine Cables rebrands as AMC as it outlines further growth plans for 2022 and beyond

Auto Marine Cables – the UK’s leading supplier of low voltage cables to the automotive and marine sectors – have recently unveiled their new brand and visual identity as the business looks to international markets for further expansion as well as consolidating growth in the UK.


The origins of the Manchester-based company, which is backed by PHD Equity Partners, date back to 1964 with the opening of a car accessory shop in Bolton. With a clear vision to supply high quality products and deliver unrivalled customer service, the business grew exponentially – and hasn’t slowed down since, with cable now manufactured in state-of-the-art, purpose-built facilities in Salford.


The unveiling of the new brand and name signals a period of expansion for the company with further investment in business software and technology at the manufacturing facility, as well as the continued growth of the senior team with the appointment of Chris Law as Head of Sales in November last year, and the promotion of Paul Cowley to Head of Engineering in January.


The company will also see further growth in its overseas markets this year as it looks to expand it’s reach and distribution network, not least with their established Oceanflex brand of corrosion-resistant tinned cable which is already making waves overseas. Suitable for use in marine, automotive, and other harsh environments, the AMC Oceanflex cables are also manufactured in the UK, with all quality and compliance testing done on site to meet all the necessary EU, statutory and regulatory standards.


Upon launching their new identity, Brent Collins, Managing Director of AMC, commented:
“Over the last few months, we have been on a journey of reflection looking at not only our visual identity, but also our values, our markets and our vision. We wanted to simplify our brand offering, clarify our message, and of course build upon our heritage and trusted position in the market but with a real step change that we feel better communicates our flexibility, connectivity and strength.”


We have also spent some time talking to our clients, asking them about their current challenges and opportunities and what success looks like for them to ensure that we continue to align our business strategy; our products and our services with exactly what they need. It has been an incredibly exciting process and we are delighted that the output of this work is a fresh look for AMC that filters throughout our business.”

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