For any company to succeed it must successfully deliver against the customer’s expectations. For Mediafleet, ‘project planning and delivery’ is a key differentiator and a critical success factor for the business.
Earlier this year, Zipcar once again engaged with Mediafleet to brand the latest tranche of vehicles joining the fleet. The nature of the Zipcar in-fleeting programme presents some interesting challenges that require project planning excellence – and nine years of experience.
Barnaby Smith, managing director of Mediafleet explains, “Once we have received details of the latest fleet roll-out objectives from the Zipcar team, the project planning sessions are concerned with delivering tangible outputs; initially, the ‘What and How’ of the project. The ‘What’ focusses on the project objectives – the vehicle numbers, locations, and the time frames involved. Any discussion after we have gained this understanding is concerned with ‘How’ we will deliver these Zipcar objectives. These ‘How’ considerations are principally concerned with identifying and ensuring the necessary resource is in place to deliver the objectives. This ultimately progresses to planning discussions concerning the ‘Who’ and the ‘When’. Knowing what is required, who is to perform certain tasks, how they are to be performed, and when the events should be scheduled, allows my managers to organise and convey these activities to the team in an efficient manner.”
The latest Zipcar in-fleeting programme was the usual complex mix of various vehicle types branded differently according to the role of the vehicle. For example, the van fleet branding is different to those adorning cars – and the cars differ according to whether they are ‘Roundtrip’ vehicles or ‘Flex’ vehicles.
Zipcar source vehicles from different manufacturers meaning that vehicle branding locations vary – some vehicles being branded at ‘port of entry’ while others are shipped to Mediafleet’s facility at Witney.
Barnaby said, “Once the vehicles are available, Zipcar expect a logistically crisp in-fleeting programme and there is little room for error. High volumes of different vehicle types at different locations that are to be delivered to multiple Zipcar sites around the whole of the London area – all against very tight deadlines. It’s a useful that we know what to expect!”
Zipcar also, on occasion, runs specific campaigns to support business activity and objectives. One campaign the team ran recently was creating a bespoke fleet of cars with new branding designed by a Zipcar member to celebrate Pride month and their LGBTQ+ member and employee community. Mediafleet supported Zipcar throughout: guiding the team on the parameters of what was possible, reviewing the winning design to ensure it was achievable and translating it onto a workable template for execution, as well as creating and delivering the finished branded cars. These 10 bespoke vehicles will live on in Zipcar’s fleet indefinitely.
Bhavnha Kanaram – Infleet & Defleet Manager at Zipcar said, “Definitely a remarkable company when it comes to quality and quantity at very tight deadlines – A thriving nine-year partnership with Mediafleet!”
Mediafleet is one of the country’s leading fleet graphics and branding specialists. With an expanding central printing and manufacturing facility at Witney, Oxford, and an in-house graphics application team with perhaps an unrivalled level of experience in the industry, the company has developed an advanced range of vehicle branding products and services to cater for all large national fleet networks, whatever their requirements.
Building on Mediafleet’s core vehicle graphics expertise, the company has grown its vehicle-related business by learning to understand the complexities and requirements of every unique fleet. By listening to prospective clients’ needs, Mediafleet provides a bespoke approach to each new customer. The company’s adherence to that basic principle has enabled it to develop successful vehicle branding campaigns for nearly 20 years.
For further details, please contact Rob Rudd or Barnaby Smith at Mediafleet on 01993 772525.