With Isuzu Truck UK now in a very strong position after celebrating its 25th consecutive year in the UK, the truck manufacturer is embarking on a planned programme of expansion based on developing a significant increase in sales levels for the Isuzu brand in the UK during 2022.
ITUK’s managing director, Pete Murphy explains, “Following the conclusion of Brexit at the end of 2020, the supply of our product has become a much more streamlined process with the added benefit of the removal of previous volume restrictions. Our vehicles now come fully assembled direct from Isuzu Motors in Japan which will enable us to quickly expand new truck sales within those sectors in which we have built a strong reputation over the last 25 years.”
Throughout 2022, Isuzu Truck UK is forecasting a doubling of the unit sales achieved during 2021, which was previously the best year ever achieved in the company’s UK history.
Pete continues, “These are certainly exciting times for ITUK & the Isuzu brand, and our UK dealer network is fully prepared to handle the industry’s changing operational and legislative requirements as well as the ever-evolving landscape faced by our customers.”
The platform for ITUK’s expansion programme is built on the evolution of the business over 25 years, supported by the recent further development of the UK dealer network, and its systems and processes.
“ITUK benefit greatly from being a part of a giant global parent company but, at the same time, we are allowed a significant amount of autonomy which enables us to control our own destiny. We are able to make decisions which positively impact directly on the UK market, with the full support of our colleagues in Japan, and can quickly implement those plans & strategies to the benefit of our customers. As a business, we feel this this allows us to move more nimbly and efficiently than some other companies in our industry,” adds Pete.
Part of the recent changes at ITUK’s head office has seen the appointment of Stuart Beeton as Head of Sales, Product & Marketing. Stuart joined the company just over six months ago having spent all of his career in the Commercial Vehicle industry at both Manufacturer and Dealer level.
“Stuart brings an amazing pedigree of expertise to our business from his previous roles and is already implementing a forward-thinking strategy that will see ITUK achieve unprecedented levels of market penetration not just in 2022 but for many years to come,” commented Pete.
Stuart’s role at ITUK encompasses developing the sales operation at both fleet and dealer levels, together with the introduction of enhanced product development programmes, working with both Isuzu Motors and bodybuilder partners, whilst also building upon the company’s successful Marketing operation that focusses on their award-winning Customer CARE programme.
“I have joined the business at an exciting time, as the company looks to evolve and grow its UK operation, implementing incremental changes to add to the success of the company over the last 25 years,” said Stuart Beeton, “By expanding the sectors that we traditionally compete within successfully, whilst also targeting new markets, and continuing to perform with industry-leading levels of customer service, ITUK is certainly set for achieving its truck parc growth expectations for 2022 and beyond.”