The Fuel Store, a leading provider of fuel and fleet management solutions, has introduced FuelConnect+, a next-generation telematics platform built for the demands of essential service fleets.
Bringing together HD video dashcams, real-time GPS tracking, and plant and machinery asset monitoring into a single online platform, FuelConnect+ gives operators the tools to improve safety, reduce downtime, and strengthen compliance.
“Essential service fleets operate under pressure – whether it’s restoring power, maintaining infrastructure, or keeping roads safe. They need solutions that are reliable and built around their needs. FuelConnect+ is a direct response to what our customers told us. It makes fleet management simpler while delivering insights that matter most: safety, efficiency, and cost control,” said Jamie Bridgen, CEO of The Fuel Store.
Smarter Visibility for Essential Fleets
FuelConnect+ has been designed with the operational challenges of essential services in mind:
• Keep services moving
Real-time GPS tracking and journey history support route optimisation, minimising downtime and ensuring rapid response.
• Protect drivers and assets
Integrated HD dashcams and driver behaviour monitoring help reduce incidents, cut insurance costs, and protect drivers in the event of disputes.
• Cut fleet costs by up to 20%
Fleet managers can save up to 20% through improved driver behaviour, efficient route planning, and reduced idling.
• Track critical equipment
Asset tracking extends visibility to plant, tools, and machinery, helping operators reduce theft, recover lost items quickly, and maximise utilisation.
Accessible from any web-enabled device, the platform also provides geofencing alerts, live video streaming, and automated driver performance insights, helping managers act quickly when issues arise.
About The Fuel Store and How We Can Help
Founded in 2016, The Fuel Store has grown from family business roots into a national fleet partner, supporting thousands of UK businesses with fuel cards, fraud protection, fleet optimisation tools, carbon offsetting, and proactive fleet management services.
With FuelConnect+, essential service fleets can consolidate fleet, fuel, and asset management into a single solution, reducing administrative overheads while ensuring operational continuity.
The solution is now available with both self-install and professional installation options.
New Brand Identity and Website

The Fuel Store has launched a refreshed brand identity and website, marking the next stage in its journey from family business roots to a leading UK provider of fleet management solutions.
The new look is designed to reflect the company’s straightforward, customer first approach, with a bolder design, friendlier tone, and streamlined website experience.
“We’ve built our reputation on being clear, direct, and dependable,” said Jamie Bridgen, CEO of The Fuel Store. “This brand refresh reflects the business we’ve become. The new website is just one way we’re making life easier for our customers.”
Since its founding in 2016, The Fuel Store has grown rapidly, now supporting thousands of businesses nationwide with fuel, telematics, and fleet management tools. Recent developments include a competitor acquisition, team expansion, and the launch of its FuelConnect+ telematics platform.
The refresh underlines The Fuel Store’s ambition to drive growth while staying true to the values that built its success.
Discover how The Fuel Store’s FuelConnect+ can transform your fleet: thefuelstore.co.uk/telematics-tools