Jonny Billing, Managing Director at GoWash discusses how the GoWash Fleet Account improves fleet washing efficiency
Managing petty cash and paper receipts for off-site vehicle washing can create a backlog of administration for fleet managers. In addition, the practicalities of on-site washing and the requirement for trade effluent permits leave some fleets without a viable solution to keep their vehicle livery looking sharp.
According to Geopath in high-traffic areas like city centres fleet advertising can generate 30,000 daily impressions at an average of 101 impressions per mile. A polished brand image portrays professionalism, and with the potential for so many new customers to see your fleet out on the road it’s vital that branded vehicles are cleaned regularly to help create a positive first impression.
The new GoWash Fleet Account allows businesses to manage all aspects of off-site fleet cleaning from one centralised dashboard without the need for petty cash and paper receipts.
Easy to set-up
Fleet managers can configure their fleet account for maximum control by instantly adding and removing registration numbers and splitting vehicles by depot or cost centre to provide detailed reports on expenditure.
Budget control
From the GoWash Portal businesses can set wash frequency limits for each vehicle, stipulate at which sites within the nationwide GoWash network their vehicles are washed, and generate reports flagging vehicles that are due to be cleaned, all in real-time.
One weekly invoice
Regardless of how frequently vehicles are cleaned, fleet managers can download a weekly itemised bill and set automatic payments via Direct Debit. There are no monthly fees or set up costs, fleets simply pay 5% on any payments that their drivers authorise through the account.
Simple for drivers
Once vehicle registrations are added to your GoWash Portal, your drivers simply download the GoWash app, enter their registration number, select their chosen service at a nearby car wash, and choose to pay with your fleet account. Our nationwide network of car washes ensures that even mobile fleets can improve fleet washing efficiency and maintain a professional appearance when out on the road.
It’s clear that keeping your vehicle livery clean can project a favourable view of your business and increase brand recall for prospective customers so it’s worth taking the time to find a fleet cleaning solution that makes it easy for your drivers and administration staff.
Clean fleet, clean paperwork, GoWash
For further information: E: hello@gowash.co.uk W: gowash.co.uk/fleets
